Wednesday, November 30, 2011

Layouts

An interesting thing that I have recently learned was about page layouts that are located in fashion magazines.  Layouts serve to direct the eye to what should be the focal point, the clothes.  There are six main types of layouts that can be chosen from.  The first layout design is called the axial layout.  This layout has a focal person or object with what appears to be branches coming off from it.  The focal point can be centered or located on the left or right.  There is also a balanced positive and negative space.  The second layout is the band layout.  This layout shows a tight proximity of design, appearing very clustered.  Usually an asymmetrical format looks best.  The third layout is the formal layout.  This is where everything on the page is balanced or symmetrical.  There is an even amount of negative space.  The fourth layout is the grid layout.  This layout takes up all the space on the page and touches all boundaries.  There is still some negative space as well.  The fifth layout is the group layout.  In this layout, there is a close proximity of the people or objects located on the page.  This provides for a nice looking layout.  The final layout type is the path layout.  This layout serves to walk the eye though the whole composition.  This can be done through line, color, or motion. 


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